The first interactive music video in witcheverthing is for sale

THE Context

Vibbo is a platform to buy and sell second-hand products that could not stand out among the companies in the sector due to the strong competition. The objective was to increase their notoriety with a modest budget.

THE STRATEGY

Positioning vibbo as the app that really helps its users to sell, by doing something different.

We teamed up with Mario Vaquerizo (something like the Spanish Ozzy Osbourne) to launch a song that conveyed the Vibbo ethos: a lack of concern and a certain disregard for material things.

Travelling around Spain, we picked up hundreds of Items from vibbo users and we created an interactive video with all the items ready to purchase with just one click. Tracking them in over 4,000 frames!

 

Then, Warner launched it as his official music video and the vibbo’s song spread like any other national hit song. And it became a smash!

THE INTERACTIVE VIDEOCLIP

 + 6.455.632 VIEW

70% Complet views.

18.804 Contacts with users.

Top 5 Warner Music 2017.

HOTSPOTS AT PAUSE

TRACKING DEMO VIEW

WE SOLD MORE THAN 500 OBJECTS DURING THE FIRST WEEK

BEHIND THE SCENE

IAB Inspirational 2019

Gold - Digital Craft: Filosofía Pipa

 

CdeC 2018

 

Silver - Ejecución Digital: Filosofía Pipa

 

El Sol 2018

Bronze - Contenido de marca: Filosofía Pipa

2 Shortlist Digital: Filosofía Pipa

Laus 2018

Silver - Branded Content: Filosofía Pipa

Bronze - Website Promocional: Filosofía Pipa

 

 

CREDITS

 

Year: 2018​​​​​​​

Advertising Agency: DoubleYou Mad

Client: Vibbo

Creative Directors: Luis Di Lascio & Patri Pérez

Concept: Luis Di Lascio & Patri Pérez 

Art Direction: Luis Di Lascio / Desirée García

Copywriter: Patri Pérez / Tania Sanz

Managing Director: Javier Navarro

Executive Creative Director: Xavi de La Cruz

Client Service Director: Nuria Andrés

Account Executive: Mercedes Martínez

Digital Production: Ignasi Giró /José Rubio / Pablo Gómez,

Álvaro Sandoval / Pepe Carnicero / Luis Cornejo / Octavi Figueres

Production Company: WON(D)ER

Director: Daniel Etura

DoP: Kike Hernández

Executive Producer: Juan Isasi

Producer: Juan Blanco  / Leonor Mercader

Post Production: Rubén Dené

Editor: Álvaro Pineda

Postproduction: The Lobby Studio

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Luis Di Lascio  ©  2020

Creative Director & Art Director & Photographer

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+34 633963558   Luisdilascio@gmail.com