The first interactive music video in witcheverthing is for sale
THE Context
Vibbo is a platform to buy and sell second-hand products that could not stand out among the companies in the sector due to the strong competition. The objective was to increase their notoriety with a modest budget.
THE STRATEGY
Positioning vibbo as the app that really helps its users to sell, by doing something different.
We teamed up with Mario Vaquerizo (something like the Spanish Ozzy Osbourne) to launch a song that conveyed the Vibbo ethos: a lack of concern and a certain disregard for material things.
Travelling around Spain, we picked up hundreds of Items from vibbo users and we created an interactive video with all the items ready to purchase with just one click. Tracking them in over 4,000 frames!
Then, Warner launched it as his official music video and the vibbo’s song spread like any other national hit song. And it became a smash!
THE INTERACTIVE VIDEOCLIP
+ 6.455.632 VIEW
70% Complet views.
18.804 Contacts with users.
Top 5 Warner Music 2017.
HOTSPOTS AT PAUSE
TRACKING DEMO VIEW
WE SOLD MORE THAN 500 OBJECTS DURING THE FIRST WEEK
BEHIND THE SCENE
IAB Inspirational 2019
Gold - Digital Craft: Filosofía Pipa
CdeC 2018
Silver - Ejecución Digital: Filosofía Pipa
El Sol 2018
Bronze - Contenido de marca: Filosofía Pipa
2 Shortlist Digital: Filosofía Pipa
Laus 2018
Silver - Branded Content: Filosofía Pipa
Bronze - Website Promocional: Filosofía Pipa
CREDITS
Year: 2018
Advertising Agency: DoubleYou Mad
Client: Vibbo
Creative Directors: Luis Di Lascio & Patri Pérez
Concept: Luis Di Lascio & Patri Pérez
Art Direction: Luis Di Lascio / Desirée García
Copywriter: Patri Pérez / Tania Sanz
Managing Director: Javier Navarro
Executive Creative Director: Xavi de La Cruz
Client Service Director: Nuria Andrés
Account Executive: Mercedes Martínez
Digital Production: Ignasi Giró /José Rubio / Pablo Gómez,
Álvaro Sandoval / Pepe Carnicero / Luis Cornejo / Octavi Figueres
Production Company: WON(D)ER
Director: Daniel Etura
DoP: Kike Hernández
Executive Producer: Juan Isasi
Producer: Juan Blanco / Leonor Mercader
Post Production: Rubén Dené
Editor: Álvaro Pineda
Postproduction: The Lobby Studio