1

THE BRIEF

We had to adapt for YouTube the launch campaign

for the new Golf GTI, the brand’s fastest car.

2

THE problem

People hate YouTube’s 5-second wait. However, advertisers keep posting conventional ads on the platform.

3

THE solution

We adapted to the medium and created the fastest YouTube ad for the fastest car. An ad you can’t skip,

but you can try.

CdeC 2014

Silver - Interactive (Click if you can)

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Sol 2013

Silver  -  Digital (Click if you can)

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IAB Inspirational 2013

Gold - Best use of media (Click if you can)

Silver - Display Banner (Click if you can)

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Laus ADG

Silver -  banners y otros formatos. "The fastest YouTube ad" (Click if you can) 

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Eurobest

Shortlist - Interactive (Click if you can)

CREDITS

Year: 2013

Advertising Agency: DDB Barcelona

Client: Volkswagen

Executive Creative Directors: José María Roca de Vinyals

Creative Directors: Javier Meléndez / Xavi de la Cruz

Creative Supervisor: Marc de la Cruz

Concept: Luis Di Lascio & Patri Pérez

Art Direction: Luis Di Lascio

Copywriter: Patri Pérez