1
THE BRIEF
We had to adapt for YouTube the launch campaign
for the new Golf GTI, the brand’s fastest car.
2
THE problem
People hate YouTube’s 5-second wait. However, advertisers keep posting conventional ads on the platform.
3
THE solution
We adapted to the medium and created the fastest YouTube ad for the fastest car. An ad you can’t skip,
but you can try.


CdeC 2014
Silver - Interactive (Click if you can)
Sol 2013
Silver - Digital (Click if you can)
IAB Inspirational 2013
Gold - Best use of media (Click if you can)
Silver - Display Banner (Click if you can)
Laus ADG
Silver - banners y otros formatos. "The fastest YouTube ad" (Click if you can)
Eurobest
Shortlist - Interactive (Click if you can)
CREDITS
Year: 2013
Advertising Agency: DDB Barcelona
Client: Volkswagen
Executive Creative Directors: José María Roca de Vinyals
Creative Directors: Javier Meléndez / Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Concept: Luis Di Lascio & Patri Pérez
Art Direction: Luis Di Lascio
Copywriter: Patri Pérez
