We had to adapt for YouTube the launch campaign
for the new Golf GTI, the brand’s fastest car.
People hate YouTube’s 5-second wait. However, advertisers keep posting conventional ads on the platform.
We adapted to the medium and created the fastest YouTube ad for the fastest car. An ad you can’t skip,
but you can try.
Silver - Interactive (Click if you can)
Silver - Digital (Click if you can)
IAB Inspirational 2013
Gold - Best use of media (Click if you can)
Silver - Display Banner (Click if you can)
Silver - banners y otros formatos. "The fastest YouTube ad" (Click if you can)
Shortlist - Interactive (Click if you can)
Advertising Agency: DDB Barcelona
Executive Creative Directors: José María Roca de Vinyals
Creative Directors: Javier Meléndez / Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Concept: Luis Di Lascio & Patri Pérez
Art Direction: Luis Di Lascio
Copywriter: Patri Pérez