Aitana Ballon D’ Or 2023
After winning it all, Aitana Bonmatí became the favorite to win the 2023 Ballon d’Or. In anticipation of the moment, we developed a global creative and strategic plan across Nike channels to celebrate a milestone for Aitana and for football.
The campaign included an OOH piece featuring her portrait and the message “Raise the bar. Football will follow.” As a final tribute, Nike honored Aitana with a pair of golden boots.
The project generated millions of impressions, and the Nike images and videos surrounding this historic moment were concepted, produced and crafted by our team.
Cliente
Nike
Año
11/2023
Role
Creative Strategy, Creative Direction & Art Direction, SM Content
Tags
Photoshoot, SM Content, Pr, Recap.
@Nike
let the world know you are the best.
@NikeWomen
inspiring the next generation of women.
@NikeSportwear
ishe’s got style.
@NikeFootball
show us your magic.
Nike TikTok
showing her playful side.
SM Content - Global Nike Channels
We developed social media content across Nike’s global channels, adapting the creative point of view to each format, platform and audience.
The rollout included Stories, Reels, carousels and TikTok content, with a tailored narrative for every channel:
Team:
Creative Direction: Luis Di Lascio & Patri Pérez
Art Direction: Luis Di Lascio & Alejandra Zapata
Copywriting: Patri Peréz
Production Company: Blua, Doce Studios.
Photographers: Pablo Albacete, Josep Malo, Federico Louteiro.
Directors: Cristina Tomás, Guillem Castellvi, Carlos Jimenez Ciendones.