Nike Phantom 2025
Photoshoot and asset creation for the launch of the new Nike Phantom FC & Phantom, featuring FC Barcelona players including Gavi, Aïcha and Kika.
The project included the creative direction and production of visual content designed for social media, combining product storytelling, football culture and the energy of a new generation of players.
The campaign achieved over 5 million organic views across Instagram and TikTok channels.
Client
Nike
Year
09/2025
Role
Creative Direction & Art Direction.
Tags
Photoshoot, SM Content, Digital assets.
Team:
Creative Direction: Luis Di Lascio & Patri Pérez
Art Direction: Luis Di Lascio & Pau Jordi
Copywriting: Patri Peréz
Production Company: Blua
Photographer: Tim Adorf
Director: Cristina Tomás