Nike Mercurial Vini Jr

For the launch of Vini Jr.’s new boots, we developed the social content leading up to the All Grit, No brake event, building anticipation across digital channels.

The project included the photoshoot, pre-event content and all the social assets produced during the event, both for Nike Football, Vini Jr Instagram and Nike’s PR partners.

A full content rollout designed to amplify the launch before, during and after the event.