The One Nike Jersey

We launched a special edition jersey created by artist Alex Hug, made from every national team shirt from the Qatar 2022 World Cup.

The piece became a symbol of tolerance, unity and football’s power to bring countries together, turning different identities into one shared jersey.

The launch video reached 1 million views in 24 hours on Hypebeast, and the jersey auction received bids of up to €50,000.